Colleges, museums and well known groups have rushed to grab online addresses in the ".xxx" domain to prevent porn purveyors from using their names in the Internet's new red light district.
Public sales of .xxx addresses began last week after ICM Registry gave companies, groups, actors, porn stars and other well known people or groups opportunities to secure websites related to their names.
Well-known colleges were among those quick to stake claims to .xxx websites, paying $200 for a decade of exclusive control over addresses based on their names.
Despite painful budget woes in the California State college system, the University of California, Berkeley, paid $1,200 for six .xxx web addresses based on name variations for the school and its Golden Bears football team.
UC Berkeley also opted to pay an annual fee of $102 to maintain a "calbears.xxx" website it did not intend to use, according to college spokesman Robert Sanders.
While the university football team is referred to as the Cal Bears, the name did not meet trademark requirements for sidelining an address for a decade for $200, he explained.
"Basically, we're trying to safeguard the university's name and its trademark from being used by people in a manner we would find inappropriate," Sanders told AFP on Tuesday.
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Source from : Yahoo news
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